The Journal of the Society for Art and Science Cover sheet for paper submissions * Paper Types (choose one) - Original Full Paper * Paper Field(choose one) 3) Fusion (Art and Science) * Categories (choose one or more) d) Other (Affective evaluations of digital images) * Special Issue Correspondence (choose one) - General Submission * Title: Affective Effects of Fractal Dimension and Color Attributes on Preference for Chromatic Exact Fractals * Author(s) Author 1: Shigen Fang Ogata (Regular Member) Author 2: Yiyang Bi (Non-Member) Author 3: Tatsunori Matsui (Non-Member) … ** Please include one of (Regular Member / Student Member / Non Member) as appropriate for each author name. ** Note that at least one of the authors should be a regular member (not a student member) before the time of publication. If there are no regular members among the authors, the paper is acceptable on the premise that one of the authors will complete the member application procedure. * Author Affiliation(s) Author 1: Graduate School of Education, Hyogo University of Teacher Education Author 2: School of Human Sciences, Waseda University Author 3: Faculty of Human Sciences, Waseda University * Author E-mail Address(es) Author 1: sogata@hyogo-u.ac.jp Author 2: yibi@ucsd.edu Author 3: matsui-t@waseda.jp * Name, Address, Affiliation, Telephone number, Fax number, and E-mail Address of the Contact Person Shigen Fang Ogata Ogata Lab (Room 302), Johoshori-senta, Shimokume 942-1, Kato-shi, Hyogo-ken Graduate School of Education, Hyogo University of Teacher Education Tel: 0795442297 Email: sogata@hyogo-u.ac.jp * Abstract (approx. 100 words) This study investigates the impacts of fractal dimension and color attributes on preference for chromatic exact fractals through two experiments. Experiment 1 established the semantic differential scales suitable for affective evaluations of colored exact fractals. Experiment 2 collected affective evaluations for colored exact fractals from which four factors were extracted, including the Preference factor. Data analysis replicated the ascending trend between preference and fractal dimension level reported by previous studies. Regarding the color attributes, we detected an evident dislike for exact fractals in dark colors and a weak dislike for those in saturated colors. Further, exact fractals of warm hues were more preferred than those of cool hues on most tones. * Keywords (around five) Exact fractals, Preference, Fractal dimension, Color, Affective evaluation